Braun.
Hate Waste

Media: Press, Video, Social, Live events.

Role: CW, AD, CD

One-third of all food produced globally goes to waste, much of it simply because it doesn't look perfect.

To promote Braun's MQ9 blender, we celebrated imperfect fruit and veg, showing that ugly ingredients can still make delicious food. The idea expanded across OOH, retail and social through a series of executions encouraging people to waste less and blend more.

​