I'm a true hybrid creative, bringing a strong female perspective to the table and a love of work that emotionally engages.

 

Few Creative Directors have experience spanning brand, retail, experiential, CRM and digital. I've spent more than three decades helping brands connect big ideas with meaningful customer journeys across every touchpoint.

 

Whether shaping customer journeys, launching retail experiences, developing channel-first storytelling or leading pitches, I'm at my best bringing people, ideas and execution together. I love building teams, mentoring talent and getting stuck into the work itself, from the first spark of an idea through to the final detail.

 

I've been lucky enough to create work for brands including Pandora, McDonald's, EE, Nokia, Braun, Pantene, Vodafone, O2 and Kellogg's across everything from film and social to retail, experiential and commerce.

 

What I Do Best

 

• Integrated Brand & Customer Experience

• Commerce, CRM & Digital Ecosystems

• Brand Platforms & Storytelling

• Experiential, Retail & Activation

• Creative Leadership & Team Development

• Client Partnership & Pitch Leadership

 

Highlights

 

Cannes Lions Winner • D&AD New Blood Mentor • IPA Judge • Global Creative Integrated Lead on Pandora account