I've spent my whole career living and breathing integration. Pushing boundaries, stopping consumers

in their tracks, connecting with them. Making them smile, think or even just walk away feeling something.

 

I'm very much a people's person. Always get a kick out of good design. Can draw- loving Procreate, write scripts and especially like thinking

3D within a retail or experiential space. Really enjoy presenting creative and nurturing relationships with clients and agency teams.

 

 

ARC / Publicis was the first agency that I worked for that opened my eyes to true integration and was exposed to every form of commerce. Creating TVC’s for The Laughing Cow starring a deranged Kung Fu cockerel who took the playground by storm. Oh, and with a little help from Jim Henson’s Creature Shop. Then on to Spring activations for Fiat UK dealerships as well as refreshing the Tanqueray brand for Diageo.

 

 

From there, I moved onto VCCP as a Creative Director. Number ‘14’ in the agency, working out of a tiny nook of Lambie Nairn’s office. Cosy times. Created customer reward schemes like ‘O2 Treats’ with towering sweet jar installations for flagship windows. Branding and experiential for O2 sponsorship of the Wireless festival in Hyde park. Launched ‘Think Big’, O2’s youth support program. And that was just O2. Also won pitches for McDonald’s people, Wedgewood, Hiscox and launched Psychologies magazine in the UK.

I then successfully freelanced for 5 years so I could be a more hands on mum to my 3 children, whilst working at Brothers & Sisters, Momentum, Rapier, Wunderman, VMLY&R, RAPP, Lowe Open, Ogilvy Action, JWT.

The kids grew up and I wanted a

new challenge.

 

 

 

So, I became a Creative Director

at Grey and inspired children to

'Play Free' with Petits Filous, created activations with Häagen-Dazs for Wimbledon, gave the Duracell bunny even more power at fixture, created WOW displays for Pantene, helped position Nokia as the only gadget a 007 agent would ever need and have found umpteen ways to hero smooth skin for Braun with global tool kits

for retail campaigns.

 

 

After 6 years at Grey I then freelanced at Publicis for over a year working on the launch of New EE with Saatchi’s. The ambition was big, to become the UK’s most personal, customer focussed brand offering brilliantly simple products, tools and digital experiences to enrich their everyday lives. Building their TOV in-store, working on retail media, launching the EE Studio Concept Store on top of experiential, proximity marketing and social campaigns.