Pantene

Media: TV, print, online, social, digital & retail

Role: CW, AD

 

 

The new Pantene Hair Biology range contains hair products specially formulated for women’s hair during the Menopause.

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Women who reach a certain age, hit by the menopause, are often told by society that they should get an appropriate hair cut by styling it shorter.

But these women are not conformists, they’ll wear their hair whatever way they choose.

And this campaign aimed to inspire them with confidence and swagger.