Pantene

Media: TV, Print, Social, Digital & Retail

Role: CW, AD

 

 

Pantene Hair Biology was created for women experiencing the menopause and the changes it can bring to their hair.

 

At a life stage where women are often told to play it safe, this campaign celebrated those who do the opposite. Confident, individual and unapologetically themselves,

it positioned Pantene as a champion of women wearing their hair their way.