360° Creative Director.
Nokia
Media: TVC, Outdoor, Press, Digital, Social, Retail, activation
Role: CW, AD, CD
Bond is famous for its gadgets. Our challenge was to position the Nokia XR20 as the only gadget a modern 00 Agent would ever need.
Working closely with Barbara Broccoli,
Eon Productions and with the official Bond photographer Greg Williams, we created a suite of imagery that balanced cinematic Bond attitude with product storytelling, showcasing the phone's key features in action.
The result was a campaign built around one simple idea: #TheOnlyGadgetYoullEverNeed.
30" TVC
Activation
To help consumers get hands-on with the phone, we created a 24-hour test drive built around a 00 Agent training programme.
Participants completed a series of challenges using the phone's technology before earning coveted
00 status.
