360° Creative Director.
New EE
Media: Experiential, Retail, Proximity Marketing, UX & Social
Role: CW, AD
New EE was a major repositioning for the brand, built around a simple ambition: helping people get more from technology in their everyday lives.
As part of Publicis Groupe's cross-agency team, we helped bring the new proposition to life across retail, experiential, UX, proximity marketing and social, creating experiences built around Home, Learn, Work and Game.
Tactical proximity media
Once the brand campaign launched, there was work to do to give people tangible reasons to visit store.
That meant intercepting shoppers on the high street, engaging commuters and using media in smart, tactical locations to drive footfall.
Gamifying a car-park
How do you grab shoppers before they've even started shopping?
By turning the Westfield car park into an immersive gaming experience. Every prominent media space was designed to make visitors feel like they were navigating a game before they'd even stepped inside.
EE Studio
The retail experience reinvented.
From the UK's biggest Gaming Hub and first Digital Spa to AR customer journeys, live events and repair cafés, EE Studio was designed to show how technology can improve everyday life.
Inside the studio,
you'll find
the UK's biggest
Gaming Hub
and first Digital Spa.
Live events space.
Repair cafe.
Live devices.
Learning and tutorials.
And AR customer journeys.
Our role covered everything from brand design and UX interfaces to films and in-store influencer promotions and activations.
Hello Helpful Home
Everything about the EE Studio is designed to encourage people to touch, pick up and try out all the tech around them. And see for themselves how it can get the lights, the telly, the door (even when you're out). And more.
EE Smart Home
Security
Now you can check in on home on your phone, wherever you are in the world.
All thanks to smart home security solutions from EE.
But with these in-store videos played when customers interact with the products we wanted to show that EE Smart Home Security is more than just sensible. So, with each film, we highlighted the everyday benefits (and fun) that the tech can bring.
EE Smoke Sensors
EE Outdoor Cameras
EE Video Doorbell
