360° Creative Director.
Angry Birds Journey
Social films, in-game promo, influencer engagement
When celebs and frenemies visit Red's 'Anger Management' retreat,
he simply can't win.
Social films in USA to promote 'Feathered Frenemies' – an in-game battle between rival celebs, who head off to Red's 'Anger Management' retreat for some help. Only it's Red himself who just can't win!
Starring Melissa Gorga of 'Real Housewives
of New Jersey' and Christine Quinn of 'Selling Sunset'. Shot in LA by Director, Jefferson Dutton, in collaboration with RD Content.
Helly Hansen
Helly
Tech
LifaLoft insulation was all about being able to warm up without being weighed down through creating more air pockets. We physically showed how much standard insulation you'd need to match the tech found within a LifaLoft jacket.
Media: Experiential & Retail
Role: CD
With over 140 years of innovation behind it, Helly Hansen wanted a trade show experience that reflected the technology inside the products.
From giant blocks of ice to oversized insulation demonstrations, we transformed technical product features into physical experiences that stopped visitors in their tracks.
Life pocket Huge blocks of ice were used as plinths to display the waterproof and insulation properties of the product.
The Lifa base layers are heat-regulating so we brought the smart thermal heat mapping technology to life through interactive digital screens equipped with heat sensors and trackers.
Helly Retail
From window displays and POS to in-store communications, we looked for ways to bring the technology behind the products to life.
By showcasing the real professionals who trust the brand, we created retail experiences that resonated with sailors, skiers, hikers and urban adventurers alike.
One landscape
split to show
two extreme
weather conditions
that lifa infinity pro
technology
can adapt to.
