Angry Birds Journey
Social films, in-game promo, influencer engagement
​
When celebs and frenemies visit Red's 'Anger Management' retreat,
he simply can't win.
​
Social films in USA to promote 'Feathered Frenemies' – an in-game battle between rival celebs, who head off to Red's 'Anger Management' retreat for some help. Only it's Red himself who just can't win!
Starring Melissa Gorga of 'Real Housewives
of New Jersey' and Christine Quinn of 'Selling Sunset'. Shot in LA by Director, Jefferson Dutton, in collaboration with RD Content.
Helly Hansen
Media: Experiential
Role: AD (trade show), CD (retail)
Helly Hansen has been trusted by professionals for over 140 years and we were given the challenge of refreshing their trade show stand.
It was important to create an experiential space which was disruptive but also told a story, demonstrating the tech behind
the brand.
​
​
Helly
Tech
​​LifaLoft insulation was all about being able to warm up without being weighed down through creating more air pockets. We physically showed how much standard insulation you'd need to match the tech found within a LifaLoft jacket.​​
Huge blocks of ice were used as plinths to display the waterproof and insulation properties of the 'Life pocket'. A life saver for you and
your phone.
​The Lifa base layers are heat-regulating so we brought the smart thermal heat mapping technology to life through interactive digital screens equipped with heat sensors and trackers.
​​
Helly Retail
Helly Hansen retail work involved designing full
in-store tool kits for the Spring/Summer and Fall/Winter seasons.
From teared window displays to neck hangers we connected people with the real professionals behind the products and found ways to bring the tech to life for sailers, skiers, hikers or even urbanisters.
​
​
One landscape
split to show
two extreme
weather conditions
that lifa infinity pro
technology
can adapt to.
