Kellogg's. Get the original

Media: Retail, digital, activation, social

Role: AD

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Cornelius the cockerel struts Kellogg’s into a new era.

After a 117-year legacy it was time to give the masterbrand a new lease of life. To energise and connect him to a new generation.

Working alongside Landor who refreshed the masterbrand and Leo Burnett’s who brought him to life as a giant 3D character on TV, it was our job to bring him to life in-store.

Using giant disruptive cutouts of Cornelius strutting down the aisles in search of his breakfast cereal, we created aisle takeovers, activations and partnered with Amazon Fresh to create even more visibility.