Braun Refresh

Media: Brand relaunch across all media
Role: AD

Braun's design heritage is legendary, so rather than reinventing the brand, we looked back through six decades of innovation to create a modern design language rooted in its DNA.

Using geometric forms inspired by the products themselves, we developed a flexible visual system that could stretch across every touchpoint, from TV and social to print, OOH and retail, while remaining unmistakably Braun.

Simple, functional and beautifully considered, the redesign gave the global brand a more consistent and distinctive voice, earning a Silver Cannes Lion for Art Direction and two Bronze Design Lions.

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Braun Refresh

Media: Brand relaunch across all media Role: AD Braun's design heritage is legendary, so rather than reinventing the brand, we looked back through six decades of innovation to create a modern design language rooted in its DNA.

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cresscreative.net

Media: Brand relaunch across all media
Role: AD

Braun's design heritage is legendary, so rather than reinventing the brand, we looked back through six decades of innovation to create a modern design language rooted in its DNA.