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Braun Refresh
Media: Brand relaunch across all media
Role: AD
The agency & Braun worked together to relaunch the brand with a vision that reflected the rich history of the iconic company. Using geometric graphical elements from six decades of innovation, we developed a ‘design vocabulary’ to elevate the brand above
its rivals.
The design platform enabled the global Braun brand and all its worldwide agency partners to create iconic, brand-focused work in every visual form. At speed. And with efficiencies of sign-off at both a local and global level.
This then gave greater opportunity for further activity at a brand and promotional level. From TV, online and social to print, OOH and retail
This re-design saw Braun awarded at Cannes for a Silver in the Industry Craft Lions for Art Direction, and 2 Bronze Design Lions in the Communication and Rebrand/Refresh of an ExistingBrand categories.
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