Pandora x Pat McGrath

Media: Web, CRM & Social

Role: CD

 

 

Created in collaboration with legendary makeup artist Pat McGrath, Project Mother celebrated the transformative power of colour as a form of self-expression. Blending beauty and jewellery into a single visual language, the collection encouraged customers to wear colour boldly and make every piece their own.

 

Working from the global campaign, we developed channel-first stories across email, web, paid social, owned social, display and OOH. Inspired by the way people build their own jewellery looks, we used progressive reveals, rich colour worlds and close-up beauty details to showcase each piece as part of a larger story. From backstage moments to finished campaign imagery, every asset was designed to draw people deeper into the collection, encouraging discovery, engagement and exploration along the way.