Pearl Wonders

Step into a world of wonder. Pearl Wonders was a limited-edition collaboration with Harry Lambert, turning unique baroque pearls into a collection of nostalgic, fantasy-inspired charms. From dreamlike pufferfish to enchanted frogs, each piece brought a sense of whimsy and discovery to the collection.

To launch the campaign, we extended the world of Pearl Wonders far beyond the jewellery. From a takeover of Oxford Circus Underground Station and flyposting across Manchester to a bold presence in Times Square, every touchpoint was designed to feel as playful, unexpected and collectible as the charms themselves.

Working from the global campaign, our role was to bring the collection to life across email, web, paid social, owned social, display and OOH. We created channel-first narratives that expanded the story beyond the hero assets, helping customers discover the collection piece by piece while maintaining a consistent experience across every touchpoint.