Petits Filous
Media: Outdoor, digital, press,
social, live events
Role: CD
A pitch response to General Mills' / Yoplait’s challenge to activate their #PlayFree campaign. We helped them to focus on their ambition of being the brand that unlocks the power of imagination for a new generation of children, encouraging less screen time and more time to play freely.
In association with the Woodland Trust we created an interactive children’s story where kids can experience nature first-hand. Parents bring their kids to the park to follow the main character’s footsteps and move around outdoors to find the locations to match the story.
It’s a book to get messy with but also a keepsake of the younger years. And certain pages of the book were even plantable, ready to grow into wild flowers.
The illustrator, Ohara Hale, at work on the book
