Braun.
Hate Waste

Media: Online, press, video, social, live events.

Role: CW, AD, CD

One-third of all food products worldwide go to waste. To be more graphic, an area the size of China grows food that never gets eaten. This can be the result of poor harvests and climatic conditions which are out of our control, however not rejecting misshapen fruit and veg for purely cosmetic reasons

is within our control.

The MQ9 reduces waste and makes delicious creations from the ugliest food.  

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All key visuals contain placeholder photography as this job was later shot

in-house. We took ‘Love Ugly’ OOH,

in-store and  created scripts for 15’ social films which the client then created for their markets.