Braun CareStyle

Media: Press

Role: AD, CD

 

 

The design of the Braun CareStyle iron with its curving soleplate and FreeGlide technology guarantees 360° glideability. Gliding backwards effortlessly over any obstacles in its path. Keeping your ironing fast and your zips, buttons and belt loops quietly proud.

 

This campaign was originally created as proactive work for our client, off the back of another shoot by the brilliant photographer, Andy Green. Lowering the perspective of how the obstacles were viewed with the macro photography meant that they almost became a landscape to

be challenged.