360° Creative Director.
Vodafone Foundation X Bright Sky
Media: Social
Role: AD & CW
Domestic abuse affects families everywhere, yet many people don't know how to help when someone close to them is experiencing it.
Working with Vodafone Foundation and Bright Sky, we created a campaign designed to turn good intentions into action.
Using familiar photo galleries, social posts and everyday moments shared between friends and family, the campaign encouraged people to look again and recognise the signs that can so easily be missed.
The message was simple: "You knew what to do then. Know what to do now."
As part of its work to help people affected by domestic abuse, the Vodafone Foundation has created Bright Sky, a vital NHS-backed service, offering support to survivors of domestic abuse.
Each year, during the 16 Days of Activism against Gender-Based Violence, Vodafone Foundation shines a spotlight on the often-hidden reality of domestic abuse.
"Friends For Life"
Our campaign celebrates the unwavering support true friends offer throughout life’s ups and downs. Drawing inspiration from social media “memory” features, we reminded our audience that they’ve always known how to be there for their loved ones, and now we can help them know what to do when supporting those experiencing domestic abuse.
